It’s no secret that enterprise video is on the rise. In fact, Wainhouse estimates that 75 percent of enterprises will deploy video by the end of 2018. From executive presentations and town hall meetings to HR benefits presentations and marketing product launches, there are countless ways enterprise video can help organizations become more efficient and successful. However, enterprise streaming is more difficult than it looks.
Here at West we have one simple goal: make communication easy. And we are excited to announce that we’ve teamed up with Ramp to do just that. Through our partnership with Ramp, we are able to make video delivery behind the firewall a more seamless and streamlined process for our customers, no matter what their internal network configuration and delivery needs may be.
Distributing large video files behind the company firewall uses a lot of bandwidth, which can clog the network, slowing down critical applications and resulting in constant buffering for video end users. But with the right delivery solution in place, companies can scale their video use without increasing bandwidth requirements. And when companies use more video to deliver their internal messages, this is where the real value can be found.
3 Benefits of Using Video to Address Communications Needs
1. Improved Employee Engagement and Collaboration
In large organizations or in organizations where office locations are geographically spread across the globe, putting a face to a name, and building relationships with coworkers can be challenging. But, when companies use video for internal communications, online presentations become more engaging and employees have the opportunity to interact with one another in a more personalized manner. In fact, our own research finds that 73 percent of employees feel they are more engaged in virtual meetings when video is present.
2. A More Informed Workforce
When employees are well informed, everyone benefits. And when organizations incorporate video as a core component of their internal communications strategy they increase the chance that their message will be received. According to Forrester Research, employees are 75 percent more likely to watch a video than to read documents, emails or web articles. By making videos available on-demand, organizations have the opportunity to even further extend the reach and the shelf life of their message.
3. Streamlined Hiring and Onboarding
Today’s HR professionals often cite hiring as one of the more difficult parts of their job. But when armed with video tools, hiring managers can cast a wider net to attract talent and meet with qualified candidates quickly, regardless of geographic constraints. Not only can using video shave time and cut costs off the hiring cycle, video onboarding can drive productivity by helping to get new hires up-to-speed quickly and efficiently with live and on-demand, interactive tools.
With Ramp tightly integrated throughout our entire platform for webinars and enterprise streaming, companies can look to West as their platform-neutral, one-stop-shop for live, on-demand and mobile enterprise video delivery, management and software. As your organization prepares to embrace video, we would love to help streamline the process. Drop us a line to connect with an expert today.
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