How Hiring Managers Can Improve Their Processes With Digital Tools

September 20, 2017 mrmardis

How Hiring Managers Can Improve Their Processes With Digital Tools
Luis Ramirez
Wednesday, September 20, 2017 - 12:45 Hiring with Digital Tools

Ask any HR professional what the toughest part of their job is, and they’ll quickly reply that it’s hiring. In fact, two-thirds of HR professionals reported that they struggle with the hiring process. And with unemployment rates at their lowest in 10 years and Baby Boomers rapidly retiring, employers are not only facing a decrease in qualified experienced candidates, but also a growing number of open positions.

Two-thirds of HR Struggle Hiring

3 Ways to Boost Hiring Efforts with Virtual Tools

The solution may be to cast a wider virtual net with which you can attaract applicants. Whether it’s geographically or by skills and experience level, opening your position to a larger audience is an easy way to increase your pool of candidates. And since employers are incorporating more technology to increase efficiency and collaboration, there are plenty of digital tools that allow business functions to run smoother and more successfully – including the hiring process.

Yet, virtual tools have remained a largely untapped resource for HR, despite their potential to revolutionize the hiring process. If you’re still on the fence about how they can help reshape the hiring process, here are three ways incorporating digital tools can improve your company’s talent acquisition strategy.

1. Participate in Virtual Career Fairs

Adult Online Job SeekersWhen looking for jobs, candidates usually begin their search with one of the most popular digital tools – the internet. In fact, 90 percent of U.S. adults have researched and applied for jobs online. Yet both employers and job-seekers have been slow to use another digital tool – virtual career fairs.

Though 59 percent of job seekers have attended an in-person career fair, only 10 percent participated in a virtual career fair, according to our recent survey of 700 full-time employees. However, candidates believe that virtual career fairs are effective. Seventy-three percent of virtual career fair attendees would participate in one again, and 59 percent of attendees secured interviews as a result.

Virtual vs In-Person Career Fair

While virtual career fairs may not seem like an obvious option, they’re a great way for employers to boost awareness and meet qualified candidates quickly. Plus, there are plenty of digital tools that allow such events to run smoothly. For instance, our West Virtual Environments streamlines content delivery and lowers production costs, enabling employers to reach a wider candidate audience and focus more on recruiting.

2. Conduct Virtual Interviews to Accommodate a Wider Range of Candidates

By only offering to hold interviews in-person, your company is unknowingly eliminating potential employees who – aside from their geographic location – would be a perfect fit for your open position. To fix this, consider incorporating more digital tools, such as video interviews, into your recruiting process. Not only can this cut your hiring timeline from weeks to days, it can also cut down on travel expenses, saving your organization money.

The face-to-face feel of video creates a personal, engaging interview process and allows hiring managers to read the body language of candidates. However, this interview format is new for many job seekers, which can add stress to an already tense process. To ease candidates’ nerves about using video technology, interviewers should consider sending detailed instructions on how to prepare and use the video conferencing platform beforehand. This will help the interviewee feel more comfortable and better equipped for the interview, creating a smoother process for everyone involved.

3. Onboard New Hires Virtually to Save Time and Increase Productivity

After recruiting, interviewing and extending an offer, the final step of the hiring process is onboarding, which is usually done in-person. However, two-thirds of employees said it takes at least one day when done in-person, while more than half (52 percent) of those who experienced virtual onboarding said it took less than one day to complete. Clearly, virtual onboarding can save your organization valuable time. Plus, speeding up the onboarding process means your new hire gets to work quicker and increases your company’s overall hiring efficiency. To ensure your online training is still engaging, HR managers should incorporate interactive elements like quizzes, games and discussion forums.

The talent acquisition and hiring process can be a challenging, time-consuming and expensive task for many HR professionals. However, digital tools such as virtual career fairs, video interviews and virtual onboarding allow employers to attract a larger pool of potential candidates, fill positions faster and cut down on recruiting costs. Give your recruiting team an edge by updating your company’s hiring strategies for today’s technology driven world.


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