4 New Truths B2B Marketers Need To Know In The Age Of The Customer

September 30, 2016
Click here to view the full webcast: https://engage.vevent.com/index.jsp?eid=471&seid=2823 Technology and economic forces have changed market and buyer dynamics forever.The next wave of strategic advantage in business-to-business (B2B) marketing and selling will come from companies that invest in gaining deeper customer knowledge and take action based on an obsessive desire to deliver what buyers want before the competition. To win in this new digital, social, and mobile world, B2B marketing and sales teams will need to build digital marketing proficiency and ensure digital and physical experiences are consistent and reinforcing.
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